Rocky and His Friends - Opens, Closes, etc... by videohollic
Having animated cereal commercials in between the cartoons just made the whole experience more fun.
Cereal Commercials from "Rocky & His Friends" -... by videohollic
When I was a kid, I totally identified certain cereals with specific cartoons.
Identifying the cereals with the cartoons makes kids love the sponsor all the more.
We could bring this concept back either with a new cartoon block on TV, or an online website that runs new cartoons, bookended with General Mills commercials. We can even have certain shows with GM in the title, like "General Mills presents...The Heartaches!"
OLD SCHOOL BRANDED ENTERTAINMENT
LEAVING THE KIDS WITH A GOOD FEELING ABOUT THE SPONSOR
They also sponsored other cool cartoons:
JOHN K. TALKS ABOUT DIRECT SPONSORSHIP IN CREATIVITY MAGAZINEOld Navy commercials.